Axion Campus – Venta Activa

A series of training videos developed for Pan American Energy’s AXION campus, designed for sales staff and service station attendants. Using fictional scenarios, the project explores how proactive selling can turn everyday customer interactions into opportunities to deliver better service and increase sales.

Set in Spot convenience stores, the scenes demonstrate how to notice cues, listen, ask questions, and understand the needs behind each purchase. From breakfast on the go to a lunch break, each situation introduces tailored recommendations and cross-selling strategies: suggesting a pastry with a coffee, offering a drink alongside a sandwich, or recommending options that suit the customer’s schedule and preferences.

Combining practical demonstrations with graphic elements, the series makes sales opportunities easy to recognize and helps staff apply the training in their daily work. The focus is on developing a proactive approach that adds value to the shopping experience, increases average transaction value, and supports each store’s sales targets.