Axion Campus – Quantium Quest
About the project
An audiovisual project developed for Pan American Energy’s AXION campus to train service station attendants in selling QUANTIUM, AXION’s premium fuel. The experience turns sales pitch practice into an interactive journey inspired by 16-bit video games, combining a deliberately handmade retro aesthetic with humor.
Through scenarios performed by live actors, the course presents opportunities to recommend the product and respond to customer questions or objections, from pricing to its potential benefits for their vehicles and expectations around performance. Each scenario helps participants practice explaining product attributes, tailoring their arguments to individual concerns, and maintaining a clear, persuasive sales conversation.
Arcade-inspired graphics, physical sets, and cardboard props create a playful world in which participants progress through challenges and apply the course material. Bringing together fiction, humor, and gamification, the project encourages active participation and connects training with real customer interactions while keeping the learning content substantive and engaging.
Selected frames
