AES Corp. Customer Centricity Course

A corporate training video project developed to accompany a customer centricity course for AES, a global company working in electricity generation, distribution, and energy storage. The videos translate the course material into a fictional story that combines superheroes, humor, and recognizable customer service challenges.

The protagonists are the most powerful superheroes on Earth, but their terrible treatment of the people they protect costs them their position: citizens begin choosing less powerful heroes who offer a better experience. To win back their trust, the team must rethink its relationship with those who need help and improve every stage of the customer journey, from initial contact to emergency resolution.

Throughout the story, the adoption of CRM tools, new technologies, and more user-friendly procedures serves as an allegory for the course’s core concepts. The fictional narrative connects the learning material and brings its practical applications to life, illustrating a central idea: even extraordinary capabilities lose their value when they fail to address people’s needs.