ABOUT ESTEBAN WOLFENSON

I am a screenwriter, director, and content director with 20 years of experience developing stories and formats across television, documentary cinema, fiction, advertising, and digital media. Throughout my career, I have worked on projects in Argentina, Mexico, and Colombia, combining writing, directing, research, and production with a strong focus on creating clear, engaging, and visually compelling narratives.

My work ranges from cultural and documentary series to television formats, branded content, commercials, and digital campaigns. I have contributed to projects recognized with Martín Fierro Awards, the Prix Jeunesse, and International Emmy Award nominations. I am currently Co-Founder and Creative Director of Luma Videomarketing, where I combine audiovisual production, digital strategy, and artificial intelligence tools to create content designed not only to communicate, but to perform.

I studied Film Directing at ENERC, Literature with a focus on Formal Linguistics at the University of Buenos Aires, and Screenwriting and Creativity for Film and Television at Guionarte. That combination of storytelling, language, and visual direction has shaped the way I approach every project: understanding what needs to be communicated, finding the right narrative structure, and translating it into an audiovisual experience with a distinct identity.

Disciplines

  • Dirección · Guion · Dirección de Contenidos · Desarrollo de Formatos · Documental · Publicidad · Branded Content · Producción Audiovisual · Postproducción · Storytelling · Estrategia de Contenidos · IA Filmmaking

Selected Clients

  • BBVA · Mercado Libre · Toyota · Carrefour · AXION energy · Pan American Energy · Gefink · Edena Skincare · Domotican
Esteban Wolfenson

Me, happy at work

ABOUT

I am a screenwriter, director, and content director with 20 years of experience developing stories and formats across television, documentary cinema, fiction, advertising, and digital media. Throughout my career, I have worked on projects in Argentina, Mexico, and Colombia, combining writing, directing, research, and production with a strong focus on creating clear, engaging, and visually compelling narratives.

My work ranges from cultural and documentary series to television formats, branded content, commercials, and digital campaigns. I have contributed to projects recognized with Martín Fierro Awards, the Prix Jeunesse, and International Emmy Award nominations. I am currently Co-Founder and Creative Director of Luma Videomarketing, where I combine audiovisual production, digital strategy, and artificial intelligence tools to create content designed not only to communicate, but to perform.

Esteban Wolfenson — production
Studio work
Esteban Wolfenson
Me, happy at work
Esteban Wolfenson — commercial production
Work on location

EDUCATION

I studied Film Directing at ENERC, Literature with a focus on Formal Linguistics at the University of Buenos Aires, and Screenwriting and Creativity for Film and Television at Guionarte. That combination of storytelling, language, and visual direction has shaped the way I approach every project: understanding what needs to be communicated, finding the right narrative structure, and translating it into an audiovisual experience with a distinct identity.

DISCIPLINES

Dirección · Guion · Dirección de Contenidos · Desarrollo de Formatos · Documental · Publicidad · Branded Content · Producción Audiovisual · Postproducción · Storytelling · Estrategia de Contenidos · IA Filmmaking

SELECTED CLIENTS

BBVA · Mercado Libre · Toyota · Carrefour · AXION energy · Pan American Energy · Gefink · Edena Skincare · Domotican
DIRECT CONTACT

AVAILABLE FOR DIRECTION & NARRATIVE DEVELOPMENT

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